David Hobby posted a new assignment today revolving real estate photography. He even includes a bit about his own personal experience in the field:
"The result was an insane amount of buyer traffic from the moment the house hit the market. We basically could not go home except to sleep there. I am absolutely convinced the photos generated much of the traffic, as there was a huge inventory of houses in our price range on the market.

Shortly after that, I shot real estate pics for some good friends of ours, too. Their house also sold very quickly, for close to the asking price. In this market, that's a pretty big coincidence if the photos had no effect."

Read the complete posting here.