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Wednesday
13Jan2010

Marketing Materials: The Portable Portfolio

 

Here's how conversation usually went when I first began in photography:

Q: So what line of work are you in?
A: I'm a photographer.
Q: Oh really, what sort of photography?
A: Just about everything - real estate, weddings, portraits...Let me show you, do you have a computer? Oh, right, we're outside, of course you don't - I'll send you an email.

Argh. So what's the solution to this conundrum? The portable portfolio.

Do yourself a favor right now: Go out and buy an iPhone, iPod Touch, or some sort of Android device with a great screen.

Be Prepared:

If the conversation prompts someone wanting to see your work, you're ready. You don't have to ask them if they have a computer, you don't have to email them a link, you don't have to let the conversation dwindle - you can grab their attention immediately and make your pitch.

Update it Regularly:

Now that you have it, update it. Allocate 15 minutes each week to adding your new top picks, dropping your new low picks, and rearranging the rest. This will keep your portfolio fresh and reflect your best work to date.

Digital vs Print:

Nothing beats your work in print. The look, the feel, the smell, the sense of finality - it's unbeatable. It's also inconvenient, time-consuming, and expensive. The digital portfolio is all about instantly being able to showcase your work anywhere at anytime. It doesn't attempt to replace your printed portfolio, it supplements it for brief encounters.

So if you don't have a portable portfolio already, get one.

 

 

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Reader Comments (2)

When the iPad got announced today this blog post sprung to mind. Actually the only great use i can see so far for the iPad is as a portable portfolio which it would seam ideally suited.

Link for those who missed it
http://www.apple.com/ipad/

January 28, 2010 | Unregistered CommenterRyan

Thanks Ryan - I had a similar opinion. Without getting into the huge 'Best/Worst Device Ever' debate, I would just say that I can see this being a great portable portfolio as well. I'm not getting one (I'd much prefer a similarly sized Android device), but those of you who do - enjoy!

January 28, 2010 | Registered CommenterMike

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