Photopreneur just released a great post that, I think, will really strike a chord with real estate photographers - check it out here. The tagline of the entire article is 'Get Big or Get Niche'. Five words that make a whole lot of sense, to me at least.

See, I've said it before - I think real estate photography is a niche market. Let me qualify that statement: I think real estate photography is a niche market today, I don't think it will be a niche market tomorrow (metaphorically speaking, of course). When someone says, "What do you do for a living" and your response generates a pause, followed by, "I didn't even know that job existed"- or when you're the only person in your area that fulfills the demand for real estate photography - you work in a niche market. Make sure to capitalize on your niche market - do your job well - treat your clients right - always follow-through. 

The tagline is great, but the article is even better.