Networking: It Takes Time

I wanted to take a moment to share an opinion that I feel a great number of seasoned photographers already know, but for those who are just getting started, this may be news: networking takes time. This concept may seem simple and obvious, but I think it's often overlooked when emerging photographers are six-months into their new profession, low on clients, and trying to pay their bills. I'm just here to say that it may take a full year before your name has established a solid reputation in your area, but once you've reached that point, things will more than likely pick up. It's not luck that takes your business from low volume to high volume, it's good work, strong business skills, and an expanding network.

So how do you expand your network? Well, first and foremost, just do a good job and people will spread the word. That's a good example of passive networking where the only role you play is behind-the-scenes. What about active networking? Here's one: keep your business cards on you at all times - next time you engage in a conversation with someone new, make sure they leave with your contact information. That connection may or may not mature, but you'll never know unless you reach out.

Just remember, it takes time and energy - work at expanding your network, your business will thank you later.